According to Newsweek Magazine, Disney's made-for-TV movie "High School Musical" has "proved itself a tween phenomenon and marketing juggernaut, racking up record sales on its CD soundtrack and DVD release, and spawning everything from T shirts to sheet music." Industry analysts estimate the fledging Disney franchise already totals $100 million in CD and DVD sales with growth that has no end in sight. Packing almost 80 minutes of music into the 98 minute movie, composer David Lawrence experienced major turning points in his career, both in terms of rocketing success and his decision to go with a 100% native Digital Performer desktop studio workflow for the very first time on a modest Disney production that turned into an overnight success and exceeded everyone's expectations.

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