Meyer Sound Helps Saatchi & Saatchi Celebrate World Changing Ideas
The World Changing Ideas Awards ceremony is an annual event staged by
Saatchi & Saatchi to celebrate innovations with the potential to impact
our world. Creative ideas from contributors ranging from scientists to
schoolchildren were evaluated by a panel of judges, which included
Edward de Bono, author of Lateral Thinking; musician and activist Peter
Gabriel; Malcolm McLaren and Jordan's Prince Hassan. This year's
finalists featured a collapsible wheel, a brain-computer interface, $100
laptops for impoverished children and the winner, a portable water
purification device called LifeStraw.
As in previous years, the ceremony was held at one of Saatchi's large
Manhattan loft spaces, equipped with a high-performance audio system
from Meyer Sound to deliver the awards presentation and ambient
background music by a resident DJ.
According to the audio crew, the venue presents challenges for sound
design, including a mix position situated behind a curtain. "It has a
concrete, expoxied floor, painted drywall and large windows, making it
quite reflective," reports Michael Corbett coordinator of the event and
audio engineer of Nashville, TN-based PeopleTech. "As it was an awards
reception with lots of ambient noise, system intelligibility was a
primary concern. At the same time, the show included lots of music, so a
full-range audio system was a priority."
Corbett designed a multifunctional system that included six Meyer Sound
UPJ-1P VariO(tm) loudspeakers flown at a height of 14 feet to provide
ambient sound. Four flown M1D line array loudspeakers supported the
video cube for the awards presentation, and low frequency was provided
by a single M2D-Sub subwoofer.
"With people milling all over the room, we had to achieve
foreground-quality coverage while remaining unobtrusive to the
reception," Corbett explains. "Coverage was clean and intelligible, but
people were still able to converse without having to shout no matter
where they were standing."
PeopleTech Project Manager Chris Simmons adds: "The World Changing Ideas
awards has always been a wonderful and inspirational event. This year
there was a desire to take it up a notch, with a strong focus on the
presentation ceremony itself, the finalists and their unique
contributions. The great sound quality and control of the Meyer Sound
system really helped us to sharpen that focus and get the message
across."