I have to be honest and say I'm actually a bit surprised that we made it through that entire conversation in the thread prior to this one and I didn't have to delete a single comment. There was one misinformed statement that had me hovering my mouse over the [KILL!] button, but I'm loath to delete anything just because I don't agree with it. That's probably a good habit to have, since I'm always right and most others are therefor not. Ho, ho, ho.

One other point to make before we move on: that post excited not the most comments we've had in a conversation on AI, but certainly the most rapid response. There were 40 comments in that thread in the first three hours of its existence. If you read many music blogs and forums (I assume you do; I read 'em all, for the most part) you'll notice that sort of thing is unusual in the extreme. Obviously, I want to get traffic to my site, like anyone else that craves attention and manifests that craving in this particular fashion. It would thus behoove me to continue posting topics that excite responses like that one; this is easier than it sounds, because it really isn't hard to elicit the ShitCock response. All you have to do is set reason and thoughtfulness aside.

However...

The simple fact of the matter is that staying on top of a thread like that can quickly get tiring, and the whole site would rapidly turn in to something akin to the DailyKos. While I religiously read the postings on the front of that site, I hardly ever look at the comments, because it's just short pithy remarks. Putting up a thoughtful response to something and not just saying "SHITCOCK!" requires the understanding that you're not gonna get lost in the shuffle. Since I prefer that manner of discourse here, I'll try to limit that sort of thing. I think everyone would be happier.

Keeping that in mind, I'll do the polar opposite right now. This is not really an open thread. I'd like you to post a simple thought on where you see the music industry (or at least the part that is involved with manufacturing and selling music) in 10 years. Perhaps we can build a consensus that we can all hew to, in order to stop reacting to change, and start making change. I'll start:

In the year 2018, I'll submit that there are essentially no brick-n-mortar music stores other than specialty shops for vinyl and what-not. The entirety of music sales will be handled by iTunes and its mimics, including Amazon, and will take place digitally. Most music sales in that regard will be back catalogue, whatever pop music is in 2018, and R&B. The large independent record label (I'm loath to use TVT as an example, so we'll use Anti or Warp) will cease to exist, because it is financially unwieldy for an independent artist to expect to actually sell his output. All mid-sized artists (as opposed to those that play at Madison Square Garden) and lower will just put up their output essentially as they create it, for free, and their personal incomes will be realized either by touring, merch sales, or bartending. In short, the era in which a small or mid-sized artist can reasonably expect to sell records in order to make records ended on May 3rd, 2008.

Okay, your turn. Where will this business be in 2018?

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