The Internet has been a disruptive force to many entrenched industries and market segments in its brief history. So, it was only a matter of time before it focused its eye on the audio and video cable industry. Ever wonder why salespersons push cables so ardently at music and electronic stores? Unknown to many, audio or video cables have the largest profit margins. Using the "don't you want the best quality" pitch, a savvy salesperson can rack up hundreds of dollars of pure profit on cables alone when a customer buys a television, stereo, or mixer. More...

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	futuremusic.com/news/august2007/audio_video_cable_pricing.html