The Sound Guy, Inc., has announced the release of SFX Machine RT 1.05, an audio multi-effects plug-in for Mac and Windows. Version 1.05 increases the available delay time by a factor of four; it also fixes a bug which could cause incorrect delays at higher sample rates. SFX Machine RT has been used to do sound design for radio production, TV shows, feature films, CDs and video games. The interface is streamlined for fast and easy use in audio production environments. The software is available in VST format for Mac OS 8/9/X and Windows, as well as Audio Unit format for Mac OS X. SFX Machine RT comes with hundreds of presets, including conventional effects like choruses and flangers as well as a wide variety of unique effects and audio utilities. The plug-in allows automated parameter control via a simple "MIDI Learn" interface and provides a Randomize button for quick experimentation. The SFX Machine Simulator, http://sfxmachine.com/simulator/ , is an online Flash program which provides a fun, interactive way to try a simulated version of SFX Machine without having to download and install the demo. Visit The Sound Guy, Inc. web site at http://www.sfxmachine.com. The press kit, including screenshots and logos is at http://www.sfxmachine.com/presskit/. A demo version can be downloaded from http://www.sfxmachine.com/rt/downloads.html.

The Sound Guy, Inc., has added Mac OS X Universal support to their sound design plug-ins, SFX Machine RT and SFX Machine Pro for VST and Audio Unit. As a result, their products now run natively on both PowerPC- and Intel-based Macintosh computers, as well as Windows PCs. The Sound Guy, Inc., also announced what they refer to as a "pre-emptive price war." "In case our competitors were thinking of launching a price war against us, we've beat them to the punch with our 'weapons of mass discounting,'" said Earl Vickers, CEO of The Sound Guy, Inc. "Until the end of June, our web site will offer a coupon good for $25 off all products." SFX Machine Pro is the latest and most advanced entry in the award-winning SFX Machine family. It comes with over 300 effects, including more than 50 new effects. In addition, a modular Preset Editor allows users to create their own effects from scratch. The plug-in also provides Tempo Sync, which matches LFO frequencies and delay times to the host sequencer's tempo. more...

SFX MACHINE FEATURED IN WITHDRAWN NOVEL Book Contract Cancelled Due to Plagiarism Seaside, CA, April 1, 2006 ? SFX Machine, an award-winning audio effects plug-in, features prominently in My Totally Excellent Life, the "chick lit" novel by Maakya Vaidyanathan-Miller that was recently withdrawn by the publisher due to extensive plagiarism. According to Earl Vickers, software developer and CEO of The Sound Guy, Inc., "SFX Machine was mentioned repeatedly throughout the book. I can't think of another young adult novel so heavily focused on one particular piece of audio effects software." The program plays a major role in the book's storyline. Over 50 pages of the 148-page novel mention the software. At one point, a character quotes an entire paragraph verbatim from the SFX Machine user manual. The book's plot revolves around the adventures of two young women, but it also involves concepts like feedback, "strange loops," "shoplifting," and an archetypal figure named "Ouroborus," a snake that eats its own tail. Central to the novel is the idea that everything modulates everything else, a concept apparently inspired by the SFX Machine architecture. An excerpt from the novel can be seen at http://www.sfxmachine.com/news.html. About The Sound Guy, Inc. The Sound Guy, Inc. publishes the SFX Machine family of audio effects plug-ins. A distributed company, The Sound Guy, Inc. has developers in Seaside, San Francisco and Santa Barbara, California; Massachusetts; Singapore; and England. The Sound Guy, Inc. recently announced the release of SFX Machine Pro, a modular multi-effects plug-in that allows users to create their own audio effects from scratch. For more information, visit the web site at http://sfxmachine.com. PRESS CONTACT Earl Vickers, CEO, The Sound Guy, Inc. sfx@sfxmachine.com http://www.sfxmachine.com

Seaside, CA - April 28, 2006 The Sound Guy, Inc. has announced the release of SFX Machine Pro 1.0, an audio multi-effects plug-in for Mac and Windows. SFX Machine Pro is the latest and most advanced entry in the award-winning SFX Machine family. It comes with over 300 effects, including more than 50 new effects. In addition, a modular Preset Editor allows users to create their own effects from scratch. "Ease of use has always been a top priority," said Earl Vickers, CEO of The Sound Guy, Inc. "At the same time, we wanted to give our power users access to the underlying modular synthesis engine, a rich environment full of strange feedback loops, where anything can modulate anything else or die trying." The plug-in provides Tempo Sync, which matches LFO frequencies and delay times to the host sequencer's tempo, and it includes an output limiter, a new interface, and twice as much delay memory as SFX Machine RT. Automated parameter control is possible via a simple "MIDI Learn" interface, and a Randomize button allows quick experimentation. Streamlined for use in audio production environments, SFX Machine has been used to do sound design for radio production, TV shows, feature films, CDs and video games. While SFX Machine Pro has an extensive collection of effects, from the conventional to the bizarre, it also serves in everyday use as a "swiss army knife" of audio utilities. SFX Machine Pro 1.0 is available in VST and Audio Unit formats for Mac OS X, and VST format for Windows. For more information, visit the web site at http://sfxmachine.com . The press kit, including screenshots and logos, is at http://www.sfxmachine.com/presskit/ . A demo version can be downloaded from http://www.sfxmachine.com/pro/downloads.html .

Seaside, CA ? April 1, 2007 The Sound Guy, Inc. has announced the release of their long-anticipated audio resynthesis plug-ins, AfterLife? and AfterLife Pro?. AfterLife goes beyond familiar approaches like sampling, looping and mash-ups, and allows users to create new compositions and instrumental solos in the style of famous musicians of the past. By selecting from a menu of over 100 former instrumentalists and composers, you can add the perfect solo track at the touch of a button. AfterLife even lets users create their own "dream band" by mixing and matching their favorite performers. Using patented "Multi-channeling" technology, AfterLife brings performers like Jimi Hendrix, Jerry Garcia, Keith Moon and Frank Zappa into the studio for instant jam sessions. more...

Saratoga, CA - January 5, 2008 The Sound Guy, Inc. has announced new Mac OS X updates of their audio effects plug-ins, SFX Machine RT, SFX Machine Pro and Backwards Machine. The new updates allow the software to work with Pro Tools using the FXpansion VST to RTAS Adapter (available from fxpansion.com). SFX Machine Pro is an advanced multi-effects plug-in with over 300 presets. It has won Editor's Choice awards from Electronic Musician and Mac Life magazines. SFX Machine RT is a streamlined, low-cost member of the SFX Machine family. Backwards Machine lets you reverse continuous audio in real time. more info...

Saratoga, CA ? April 1, 2008 The Sound Guy, Inc. has announced the release of INFINITUDE!?, their long-awaited dynamic exaggeration plug-in! According to The Sound Guy, INFINITUDE! won't just make your music louder! It won't just make your music ORDERS OF MAGNITUDE LOUDER! With INFINITUDE!, your music will be INFINITELY LOUDER than anything the public has ever heard (or will ever hear again)! So loud, it will literally set the world on fire! Using an undoubtedly patentable divide-by-zero process, INFINITUDE! ensures that your music is louder, and therefore better, than anyone else's! "We were working on an app that would eliminate the +/- 1.0 limit on CD signal levels, allowing the range to go all the way to +/- 1.1!" explained CEO Earl Vickers! "But then one of our competitors came out with a product called Eleven, which pretty much killed the marketing plan! "We went back to the drawing board and came up with a brand new concept: Twelve! But the engineering guys pointed out that our advantage would be temporary! We needed a way to leapfrog the competition, to go beyond incremental improvements and WIN THE LOUDNESS WARS ONCE AND FOR ALL!" Enter INFINITUDE!, the Shock-and-Awe of the audio world! INFINITUDE! lets you EMPHASIZE! EVERY! SINGLE! NOTE! But The Sound Guy hasn't forgotten about those important spaces between the notes! With INFINITUDE!, the quiet, sensitive moments can be JUST AS LOUD AS THE REST OF YOUR SONG ? OR EVEN LOUDER! The built-in Subtlety Remover!? eliminates any hint of nuance, but without flattening your music! Instead, YOUR MUSIC WILL FLATTEN EVERYTHING WITHIN EARSHOT (basically, the whole universe)! INFINITUDE! ? Music never hurt this good before! System Requirements: We recommend speakers with an 8/0 ohm input impedance and a power amp with unlimited headroom! The Sound Guy, Inc. is the manufacturer of Backwards Machine, ReSpatializer, SFX Machine RT, and SFX Machine Pro, an audio multi-effects plug-in that has won Editor's Choice awards from Electronic Musician and Mac Life magazines! For more information, visit http://sfxmachine.com! # # # !

Backwards Machine? 1.0 Reverses Continuous Audio in Real-Time Seaside, CA ? March 6, 2007 The Sound Guy, Inc. has released Backwards Machine, a cross-platform plug-in that reverses continuous audio in real-time. Backwards Machine is now available for $35.00 from sfxmachine.com. Backwards Machine includes three effects: Reverse Playback ? Reverses and overlaps snippets of the incoming audio, to produce an ongoing backwards effect Forward Backwards ? Smoothly cross-fades between forward and backward versions of the incoming audio Reverse Repeat ? Plays snippets of the input audio backwards, twice; the second time, a slight vibrato is added Backwards Machine supports VST format for Windows and VST and Audio Unit formats for Macintosh OS X (Universal for PPC and Intel). The Sound Guy, Inc., is the publisher of SFX Machine Pro, which recently won Editor's Choice awards from Electronic Musician magazine and Mac|Life magazine, and SFX Machine RT. For more information, visit http://sfxmachine.com/backwards_machine. The press kit, including screenshots and logos, is at http://sfxmachine.com/presskit/ . Demos can be downloaded from http://sfxmachine.com/downloads.html. FOR IMMEDIATE RELEASE PRESS CONTACT Earl Vickers, CEO 831-883-8894 sfx@sfxmachine.com http://sfxmachine.com # # #

A California company has developed a cat collar that glows whenever the cat purrs. The Sound Guy, Inc., of Seaside, California, has developed the Purr Detector lighted cat collar. In addition to providing family fun, the Purr Detector can also flash when the cat is outside at night, for improved safety and visibility. The Purr Detector was created by Earl Vickers, who has a patent pending for the technology. A flyer is online at http://sfxmachine.com/misc/purr_detect.pdf . "Kids love the Purr Detector," says Vickers, "and cats love the extra attention. In addition, the nighttime flashing feature protects cats by making them more visible to cars." more...

Creative use of video game speech can grab players' attention and engage their emotions, allowing them to identify with characters who might otherwise seem flat and lifeless. The Simpsons TV show is an acknowledged masterpiece of voice design. Imagine removing the distinctive voices of Bart, Homer, Marge, her chain-smoking sisters, etc., and replacing them with generic voices. It wouldn't quite be the same, would it? Voice design can be just as important in the world of video games. Here are some guidelines for using voice to enhance your games...

We're in growth mode and we're looking for a number of programmers, electrical engineers and students for a variety of projects and internships: 1. Macintosh Programmer 2. Marketing Manager ? Commission or Internship 3. Audio DSP Programmer ? DJ / Sound Design Plug-in 4. Audio DSP Programmer ? Dynamic Spatialization Plug-in 5. Audio DSP Programmer ? Other Plug-ins more...

Through the end of October, we're dropping the price of SFX Machine RT from $99 to $75. SFX Machine Pro is dropped from $199 to $149.99. Happy Halloween!

The Sound Guy, Inc. has announced new updates of their audio effects plug-ins, SFX Machine RT, SFX Machine Pro and Backwards Machine. They have also begun marketing Vielklang, an innovative harmonization plug-in from Zplane Development. Vielklang harmonizes monophonic voices or instruments by analyzing the melody and using voice leading rules to find the best harmonies. The benefits include more natural-sounding harmonies with less input from the user. "We were knocked out when we saw the pre-release version of Vielklang at NAMM," said Earl Vickers, founder of The Sound Guy, Inc. "Traditional harmonization programs tend to use parallel harmonies -- the voices all march up, then they all march down. Vielklang uses music theory to figure out good voice leading, the way an arranger would do." Key Product Features: - Thinks in harmony progressions instead of intervals - Lets you view and edit the results in a piano roll display - No key configuration required - Use as a full-fledged sample player instrument - Trigger different harmonizations with MIDI SFX Machine Pro is an advanced multi-effects plug-in with over 300 presets. It recently won Editor's Choice awards from Electronic Musician and Mac Life magazines. SFX Machine RT is a streamlined, low-cost member of the SFX Machine family. Backwards Machine lets you reverse continuous audio in real time. More information at http://www.sfxmachine.com/presskit/press_releases/vielkland_and_sfx_updates.html...

We hate the VAT tax! In particular, we hate the fact that it now applies to online software purchases (from Europe). We hate the idea that we're supposed to act as tax collectors for other countries and keep track of countless (okay, countable) different tax rates for different jurisdictions. But one thing we hate more than the VAT tax is making our customers pay it. We love our customers! So, instead of starting a war over the whole taxation without representation thing, we're going to cut and run. From now on, we're paying it instead of adding on the amount (as is the custom in the US). We (actually, our payment processor) will send the money straight to your government, so they can buy you free colonoscopies and a nice cozy retirement. The retirement part sounds pretty good... more...